Technology has a big role to play in our business, however small or big it might be. To make a business successful, there is a need to be in touch with customers on a regular basis. Therefore it is not surprising when we find that there is a big and growing demand for call tracking software. It is being used as a marketing tool by most business owners and they are ready to take advantage out of the same. At the same time, there are also some downsides and disadvantages with call tracking software. Let us try and find out the factual position regarding the pros and cons as far as call tracking software is concerned.
What Is It?
Call tracking is a method by which calls coming from customers and going out to customers are recorded with the prior consent and permission. It is mostly used for inbound calls. It helps business owners to find out how customers perceive certain products and services and how the business houses should deal with them. It helps in finding out ways and means by which the loyalty factor of customers can be increased as much as possible. It is always better to retain satisfied customers for the entire life span of the product rather than trying to look for ten new ones in a highly competitive market. Here are some benefits of call tracking software.
It Can Help To Gauge Your Marketing Effort
Not all marketing campaigns would be successful and there certainly would be a need for doing some trial and learning in the process. When you have good advanced call tracking software solutions to help you out, then you can be in a position to find out where exactly is the campaign and marketing effort moving. When you record calls and analyze it later you can also be sure about the areas where correction is needed. It also could help you to convert cold calls into prospective business leads and then have them converted again into business propositions.
It Can Improve ROI
You have to spend money on marketing and advertisement and would like to be sure that the amount spent is giving you the right results. You can find out your return on investments when you have the right call track software in place. It will help you to make corrections and avoid mistakes which you might have made in the past.
Yes, it certainly can go a long way in saving money also. You can earmark the right amount of money for the right business and promotional activity based on such inbound calls.
However, on the flip side, you also have downsides as far as these software solutions are concerned.
- They are dependent on technology and you need to have technical persons to take advantage of it and make the best use of it.
- Clients could give you wrong numbers and mislead you in such automated solutions.
- When you have many phone numbers attached to a single client, it could create more problems than solutions.
The Final Word
At the end of the day, there is hardly any doubt that having good software-based call tracking could be useful in more ways than one.